Website Conversion Scorecard
Not about speed or SEO — this checks whether your website is actually set up to turn visitors into leads and paying customers.
Is there a clear call-to-action button (e.g. "Get a Quote", "Book Now") visible without scrolling?
Is your phone number or WhatsApp visible on every page?
Do you have a contact/enquiry form that's easy to find?
Is your pricing or service information clearly explained?
Do you show testimonials, reviews, or client logos?
Does your site clearly explain who you are and why you're credible?
Do you show past work, case studies, or a portfolio?
Does your website URL start with https:// (a padlock icon in the browser)?
Does your site look and work well on a mobile phone?
Does your site load quickly (under ~3 seconds)?
Do you regularly publish blog posts or updates?
Do you offer live chat or a fast-response channel (WhatsApp, chatbot)?